The lessons pay particular attention to the following fields of application. The student must be able to create the graphic identity of a brand, i.e., to make a brand live in the present as well as in the future, and this on all its communication media. The student must know how to create a brand program and apply it consistently to all media (classical and digital and social media). The student will have mastery of all aspects of the project (from creation to technology, management, including budgetary aspects), and will also be able to call upon and coordinate the work of others involved in specific projects. The aim of this professional training is to prepare students to enter the world of work. The student will have to show ambition, creativity but also a lot of curiosity (regular monitoring in all creative fields).